The Nitty-gritty On Rational Strategies
For example, “how to choose the best Thai food place near you” or even “comparing the best Thai places near you”. Tactic 3: don’t only think about keywords Instead you also need to think about the topic areas you want to focus on. There are a few reasons as to why you should expand your focus. Firstly, recent Google updates showed increasingly high levels of speculation in terms of pages that have overly targeted keywords/ search terms. As well as this, user expectations have changed and they now require more in depth levels of content. They don’t want to have to keep clicking around your website until they find what they are looking for, they want it all in the one place. Lastly, high ranking and performing content tends to be longer and incorporates different content types and usually increases the chance of sharing and other link signals. Therefore, it is important that you think of a highly engaging topic and let the keywords flow naturally, rather than building content based on only the keywords you want to use. It will almost never be smooth sailing in SEO, so therefore it is important that you don’t panic if there is a bump in the road.
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